our mission
Make work attractive and accessible to all
Since Brigad’s founding, our top priority has been to "make work attractive and accessible to all". Find out more about the commitments we have made and the steps we are taking to achieve this in our annual Impact Report.
Let's rewind to understand how and why we embarked on this fight.
Here we are in 2016. Florent and Jean, both working in hospitality, joined forces with the aim of providing a solution for a major industry issue - the staffing crisis.
Hospitality has become an unattractive industry to work in - and for good reason.
Long shifts, unsociable hours, unfair pay, and a perceived lack of career progression are resulting in high rates of burn-out, absences, and resignations, making finding reliable staff a real challenge.
And the hospitality industry isn't the only sector affected. The healthcare and social services sector is also heavily impacted.
The reasons?
Often difficult working conditions, irregular hours, the health crisis, compensation that no longer meets expectations...
In short, while these professions are necessary, they no longer meet expectations, and the overall context doesn't help.
And in terms of numbers, it's not looking pretty.
The gap between supply and demand is widening.
Today, exacerbated by Brexit and recent immigration and minimum wage laws, labour supply and demand remains imbalanced with more than 112,000 vacancies in hotels, cafés, pubs, and restaurants across the UK at the end of 2023.
But what can be done to solve the problem?
Florent and Jean also identified what they saw as an even bigger problem: low job satisfaction amongst hospitality professionals and a lack of recognition of their work.
So, with the goal of reigniting passions and encouraging as many people as possible to choose this exciting and essential industry, Brigad was born!
Their approach was to create a model that offers hospitality professionals more flexibility and freedom.
How?
Brigad is a platform that connects hospitality businesses with freelancers for short-term work.
Businesses create mission proposals that are sent to talents in the area with the relevant skills.
Businesses create mission proposals that are sent to talents in the area with the relevant skills.
It’s up to talents to accept or pass on the opportunity.
For businesses, Brigad connects them with talented freelancers who have the skills they need in less than 2 hours.
Because the workers on Brigad are freelancers that represent themselves, this means that they are more motivated and committed to doing excellent work.
Because the workers on Brigad are freelancers that represent themselves, this means that they are more motivated and committed to doing excellent work.
It’s a win-win combination!
Our model brings workers more freedom, as it allows them to choose when, where, and with whom they want to work.
With this approach, talented people are empowered to stay in the sector.
What's more, their remuneration can be up to 15% higher than if they had a permanent contract.
From there, Brigad and its mission to make work attractive and accessible to all was born.
Impact reports
